A Red And White Japanese Celebration
Thursday, Feb 19 - 7 to 8 PM - Grand Central Terminal

Red represents burning passion. White embodies purity. They're the colors of love and the colors of the Japanese flag. And, as Japan Week's just a week after Valentine's Day and during New York Fashion Week, we want to throw a party - one that's a little bit romantic and just a tad fashionable. And open to all New Yorkers who love Japan!

Party-goers who wear all-red or all-white can receive a free sake toast and enter to win two free airline tickets to Japan! Plus, walk the Japan Week Runway and make a memory! And feast on authentic Japanese eats and drinks!

» Official Rules

Party-goers in all-red or all-white will be entered to win two free airline tickets to Japan:

  • Visit the Japan Week Info Desk between 7 and 7:45 PM to enter. Must be 18+ to enter.
  • Participants must be present when the winner is drawn at 8 PM for a chance at winning.
  • Winner's travel is generously provided by Delta Air Lines.
  • The first 300 who arrive in festive fashion will receive a free sake toast and commemorative "san-san-kudo" cup. Limit one free sake toast per person. 21+ with ID.

Walk the Japan Week Runway and Make a Memory:

  • All attendees are invited up onto the Japan Week Stage to walk our catwalk.
  • Pose for photos with our professional photographer.

Feast on Authentic Japanese Eats and Drinks:

  • Food vendors will sell sweets from across Japan and street foods including takoyaki octopus balls.
  • Japan Week's Sake Bar will serve regional sake flights all party long.

Going to Japan Week's Pure Passion Party? Let your friends know.


The Japan Week Pure Passion Sweepstakes is open to all legal residents of the United States and the District of Columbia, 18 and over, who arrive at Japan Week on February 19th between 7 and 7:45 PM, wearing an all-red or all-white outfit. Receive a numbered ticket upon arrival, clink glasses with fellow Japanophiles and fashionistas, smile for a photo or two, and then - at 8:00 PM - one lucky fashionista will take home two free round-trip economy tickets between NYC and Tokyo courtesy of Delta Air Lines. All further travel expenses beyond the flight are the responsibility of the winner.

Ready to wear your love of Japan on your sleeve? (And your chest and feet?)

Please read our Official Rules and then come to Japan Week prepared to party!